Social Isolation And Loneliness Among Elderly - 1380 Words

Social Isolation and Loneliness among elderly Howetta Queenborrows Introduction to Gerontology Professor: Alda Tee October 27th, 2014 As we get older, our social connections often gets smaller, only having things or people that are extremely important to us. In this paper we will be examining the social-psychological problems; social isolation and loneliness that are faced by elderly by facilitating the response to five main discussion topics. The following discussion will facilitate the understanding of social isolation and loneliness, the risk factors, explore the prevalence of social isolation and loneliness in long term care facilities and the role of occupational therapist assistants and physiotherapist assistants have this emerging issue of social isolation. What is social isolation and loneliness? Social Isolation can be defined as a continual lack of contact with other people. Social isolation and chronic loneliness is one of the indisputable signals of mental turmoil, including major depression. It is the withdrawal of self from social roles directly or indirectly among individuals. Loneliness is the feeling of emptiness and desolation. This issue can immensely negative consequences on older persons such as a wide variation of premature health issues. What are the risk factors associated with social isolation and Loneliness? There are many reasons to why elderly persons can fall at risk of social isolation and loneliness. These factors can range anywhere fromShow MoreRelatedSocial Intervention For Depression And Social Isolation1599 Words   |  7 PagesSocial Intervention for Depression and Social Isolation Among the Elderly Social isolation can be a major health problem for many older adults (Dickens, Richards, Greaves, Campbell, 2011). Social isolation involves, individuals lacking social connections and engagement with others (Nicholson, 2012). Depression in elderly populations has become more prevalent with the aging population (Pittock, 2012). Depression has negative effects on many facets of an elderly persons life, including quality ofRead MoreSocial Isolation And The Elderly1689 Words   |  7 PagesMany of the elderly find themselves living in isolation. There are many reasons why the elderly will find themselves living alone and in isolation. Many times caregivers have difficulty intervening. Social isolation can have many effects on the health status of the elderly. When alone the mental, physical and even the nutritional status of the older person can be affected. Trying to get the person to accept that they are being isolated can be difficult. There are a few resources that can have aRead MoreThe American Loneliness: New Definitions of Friendship in the Silent Era1536 Words   |  6 Pages The American Loneliness The advent of the â€Å"silent era† of friendships via social media accounts has created a totally new definition of friendship and what defines a set of people as friends. Those who are involved in traditional friendships, such as people over the age of 50, find that it has also become quite difficult for them to remain in touch with their friends on a real time level. However, these people do not have the time to spend nor the inclination to learn about the â€Å"benefits† of digitizedRead MoreAging And The World Health Organization2792 Words   |  12 Pagesthe biological time clock for ageing and the calendar/chronological age differs among individuals. However, the World Health Organization accepts 65 years as the chronological age that defines an ‘elderly’ person (World Health Organization 2014). 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Childlessness can not be directly linked to loneliness and depression in the elderly, but there is some evidence that it can have an effect on theirRead MoreThe Treatment Of Group Therapy Essay1764 Words   |  8 Pagesintegral point being that we, as individuals part of a larger society, are social beings whose lives involve a serious of interactions with others. How we treat those interactions largely determines most every social aspect of our lives. Rationale When the connection to one’s social sphere in any capacity is lost or very poorly maintained, there results a substantial suffering for the individual. Presently, the elderly (aged 65 and older) account for almost 15% of the population in Canada (StatsRead MoreLoneliness : Loneliness And Isolation1814 Words   |  8 Pagesconcept of loneliness Loneliness and isolation have some commonalities so some people misunderstood their meanings and interchanged the term ‘isolation’ with ‘loneliness’. However, they are not synonymous. Social isolation is an objective state. This term refers to people having infrequent social interaction, living solo and can be measured through how many contacts a person have (Cutler 2012, p.7). It can not sure that social isolation makes people have the feelings of loneliness. LonelinessRead MoreA Study of Loneliness in an Old Age Home in India4984 Words   |  20 PagesA Study of Loneliness in an Old Age Home in India: A case of Kanpur Abstract The Indian family has traditionally provided natural social security to the old people. However, in more recent times, the traditional role of the family is being shared by institutions such as old age homes. It is often assumed, and sometimes argued, that the absence of familial care and surroundings induce feelings of loneliness among the residents of old age homes. This study, conducted in an old age homeRead MoreThe Purpose Of This Paper Is To Determine How Social Isolation1435 Words   |  6 Pagesdetermine how social isolation effects on a patient’s health. Social relationship is a basic need of a human being. In this paper, it illustrates the importance of social relationship and the consequences of social isolation. The consequences, including depression, anxiety, anger, loneliness, mood disturbances that effects on patient care and outcome of patient’s health. The paper is divided into four major parts. The first part of the paper looks briefly into the scho larly definition of social isolationRead MoreEssay about Does Social Isolation Adversely Affect Health1168 Words   |  5 PagesDoes social isolation adversely affect health? Social is the term which is best suited for human being. Because they want companionship or like to stay together for may reason such as company, help, recreation, behavioral development etc. Social isolation is the physical separation of a human from a society of a group of people. Jacqueline old outlined the reason for social isolation in modern and developed countries as people want to be independent and do not want to bother friends, family members

How to Be Independent in a Relationship - 793 Words

Often, if you look around, you will find that most people give utmost importance to their partners. Surely, it is a good sign, until you reach the state wherein you constantly think about ways to keep him//her happy. So what does it take to be independent in a relationship, without jeopardizing your own happiness? Well, for most, the idea of an independent relationship relates to be able to go out with pals, relaxing on a Sunday morning and having some sort of command over the remote when watching television with the partner. The List of Do’s To be independent in a relationship, certain things must be observed with care. The following points may be useful to you: †¢ Create Your Own Space: Sometimes it is very easy to lose yourself in a†¦show more content†¦Identify the things that you do not want to sacrifice for your lover and make short/ long term plans without him/her. †¢ Don’t Keep A Constant Check: Pledging to be independent, while chatting with your partner over the phone every 5 minutes does not count. You need to disconnect with your partner to pursue your own interests like reading a book or exercising in order to maintain the person you are. †¢ Try Out New Things: When your partner wants to introduce something new to you, embrace the opportunity. Give it a try and if you don’t like it, don’t be afraid to express your aversion. †¢ Right or Wrong: If you feel that your partner does not appreciate the best version of you, it’s time you seriously thought about your relationship. If you are made for him and vice versa, the relationship will feel right and you will be able to realize your full potential. The â€Å"Do Not Try† List Relationships are tricky and very difficult to maintain for long without major friction due to minor issues. Surely this may force you to contemplate on â€Å"how to be more independent in a relationship†? Here is a list of things you must avoid, if you want to be independent in a relationship: †¢ Don’t Be Depended: It feels nice when your partner steps in to comfort you during times of anxiety and pressure. It may seem to be the right thing to do, when the whole world turns against you. But is it worth it? FightShow MoreRelatedHow Did The Colonists Relationship With England Affect The Development Of The Colonies Into An Independent Nation?902 Words   |  4 Pages2. How did the colonists’ relationship with England affect the development of the colonies into an independent nation? In the early years of the United States of America, colonists were trying to gain independence from the surrounding nations and had a difficult time accomplishing it. Drew Gill Kelli Nelson Early U.S. History 22 Wednesday 2014 3. What were the central debates in the formation of the new American government after the revolution? TheRead MoreA Regression Analysis On The Value Of An Airline Stock Essay1288 Words   |  6 PagesA regression analysis is the process of constructing a mathematical function that can be used to predict how changes in one variable will affect another variable. In many business research situations, the key to decision making lies in understanding the relationships between two or more variables. For example, in an attempt to forecast the value of an airline stock from day to day, a market analyst might find it helpful to establish whether the price of an airline stock is correlated to the priceRead MoreModule Code And Title : Bkey401 Professional Competency983 Words   |  4 PagesTitle: BKEY401 Professional Competency Foundation of Independent Learning Student Name: Jaskaran Singh Bakshi Student ID number: W1492024 Seminar leader name: Siriwan Hutangkabodee Word Count: 729 Date: 16/10/2014 Independent learning is that learning in which the learner, in conjunction with relevant others, can make the decisions necessary to meet the learner’s own learning needs. (Kesten, 1987, p3). Independent learning is an important aspect of student’s life.Read MoreDistinguishing Between An Employee And An Independent Contract1323 Words   |  6 PagesDistinguishing between an employee and an independent contract is of fundamental importance and central to employment relations law in Australia. This is because the nature of the rights held and the duties owed by parties in an employment relationship is largely determined by the classification of their working status. These include accommodating relevant award terms and conditions, abiding by State and federal laws on notice and unfair dismissal, providing certain leave entitlements and workers’Read MoreEssay Independent Contractor or Employee?741 Words   |  3 Pages 1.Do you feel that Karen is an independent contractor or an employee? What is your rationale for this decision? The differentiation between an independent contractor and an employee is a critical one for any employer to make. Furthermore, this choice can have significant implications for the business regarding additional fees and taxes. In this situation, Karen was initially hired as a temporary employee. Moreover, Karen has functioned as an independent contractor for 5 years. If one were toRead MoreRegression Analysis1445 Words   |  6 Pagesseveral variables, when the focus is on the relationship between dependent  and one or more  independent variables. More specifically, regression analysis helps one understand how the typical value of the dependent variable changes when any one of the independent variables is varied, while the other independent variables are held fixed. Most commonly, regression analysis estimates the  conditional expectation  of the dependent variable given the independent variables — that is, the  average value  of theRead MoreLinear Regression1330 Words   |  6 PagesLinear Regression deals with the numerical measures to express the relationship between two variables. Relationships between variables can either be strong or weak or even direct or inverse. A few examples may be the amount McDonald’s spends on advertising per month and the amount of total sales in a month. Additionally the amount of study time one puts toward this statistics in comparison to the grades they receive may be analyzed using the regression method. The formal definition of RegressionRead MoreStatistical Test For Your Data Analysis1154 Words   |  5 PagesAre you trying to compare groups, interested in finding out if there is a relationship between two or more variables, or are you trying to predict. Some factors to consider as well are the following: (1) Research design, (2) Level of measurement: nominal, ordinal, interval, ratio, (3) Number of groups, and if they are correlated (dependent) or independent, (4) Number of variables, and know which is the dependent and independent variable, and (5) Know when to choose a parametric versus a non-parametricRead MoreHrm 510 Assignment 1 Essay1553 Words   |  7 Pagesdeciding where and how to find qualified applicants. When deciding where and how to find qualified applicants you must ask: What are the recruiting techniques to be used? What is the time frame for conducting you search? And remember advertising is not the only, or necessarily the best way to recruit. The methods I must use to select the right person for the available positions: First I must understand the company need-job analysis by critically evaluating the company existing resources. How does that measureRead MoreThe Impact Of Income On Home Prices1087 Words   |  5 PagesReview of Subject In this report, the question â€Å"How much of the changes in the median selling price of homes in a city can be explained by the changes in median income of that city?† is answered. Home ownership is an important aspect of one’s life stages, and home prices are determined by demand and supply. The demand curve is affected by the one’s income, such that as one’s income increases, one is more willing to pay a higher price for the same quantity of goods (Baye Prince, 2014). However

Kmart Corporation Free Essays

Kmart Corporation Calandra Kimbrough BUS 692 Strategies in Human Resource Management Dr. Lao January 21, 2013 Kmart is an American chain of discount stores headquartered in the United States. The chain purchased Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. We will write a custom essay sample on Kmart Corporation or any similar topic only for you Order Now Increasing productivity is one of the most critical goals in organizations such as Kmart. In this paper I will be assessing the technology requirements relevant to employee productivity, staffing systems, career development systems, and training systems used by Kmart. Training Training is essential when hiring new people to an organization. Training refers to the methods employers use to give new or present employees the skills they need to perform their jobs. Training is one of the most profitable investments an organization can make. No matter what business or industry you are in the steps for an effective training process are the same and may be adapted anywhere. The first step is establishing a needs analysis. Training needs analysis is a systematic method for determining what caused performance to be less than expected or required (Blanchard 2010). An effective training needs assessment analysis will help direct resources to areas of greatest demand. The assessment should address resources needed to fulfill organizational mission, improve productivity, and provide quality products and services. This step identifies activities to justify an investment for training. The techniques necessary for the data collection are surveys, observations, interviews, and customer comment cards. Several examples of an analysis outlining specific training needs are customer dissatisfaction, low morale, low productivity, and high turnover. The objective in establishing a needs analysis that is used at Kmart is to find out the answers to the following questions: – â€Å"Why† is training needed? â€Å"What† type of training is needed? – â€Å"When† is the training needed? – â€Å"Where† is the training needed? – â€Å"Who† needs the training? and â€Å"Who† will conduct the training? – â€Å"How† will the training be performed? By determining training needs, Kmart can decide what specific knowledge, skills, and attitudes are needed to improve the employee’s performance in accordance with the company’s standards. Training is necessary if you notice a need for performance improvements and operational problems and changes. The second step is developing training programs and manuals (Infande, 2012). This step establishes the development of current job descriptions and standards and procedures. Job descriptions should be clear and concise and may serve as a major training tool for the identification of guidelines. Once the job description is completed, a complete list of standards and procedures should be established from each responsibility outlined in the job description. This will standardize the necessary guidelines for any future training. The final step is evaluating your training program after you have initiated it. This step will determine how effective and profitable your training program has been. Methods for evaluation are pre-and post- surveys of customer comments cards, the establishment of a cost/benefit analysis outlining your expenses and returns, and an increase in customer satisfaction and profits (Infande, 2012). There are several obvious benefits for evaluating a training program. First, evaluations will provide feedback on the trainer’s performance, allowing them to improve themselves for future programs. Second, evaluations will indicate its cost-effectiveness. Third, evaluations are an efficient way to determine the overall effectiveness of the training program for the employees as well as the organization (Infande, 2012). Staffing Staffing systems involve complex processes and decisions that require organizational direction, coordination, and evaluation. Most organizations must create mechanisms for managing their staffing system and its components. Such management of staffing systems requires consideration of both administration and evaluation, as well as legal issues. Staffing factors may also cause problems. Some examples of why poor staffing can be a problem are too heavy a workload, an under staffing can cause people to make mistakes. Hiring people who are inexperienced to do the job which may have them making costly mistakes. Also hiring people who are lazy, or have bad attitudes can cause low morale among the workers that can lead to good people quitting. Career Development Providing ongoing career development programs is one strategy a business can use to retain employees and reduce turnover. It’s in the best interest of a company to ensure all employees are properly trained, kept up-to-date on the latest trends and developments in their field, and are generally interested in furthering their individual careers. The task of overseeing training programs and working with employees on assessing and improving their skill levels, as well as ensuring workers are in the position best suited to them is left to the career development manager. Kmart is becoming much more proactive in its training of employees. A great deal of importance has been placed on training and development. Kmart is starting to commit to helping its employees develop the skills needed to succeed in its retail and corporate environments. Conclusion The need for training your employees has never been greater. As business and industry continues to grow, more jobs will become created and available. Customer demands, employee morale, employee productivity, and employee turnover as well as the current economic realities of a highly competitive workforce are just some of the reasons for establishing and implementing training in an organization. To be successful, all training must receive support from the top management as well as from the middle and supervisory levels of management. It is a team effort and must be implemented by all members of the Kmart corporation staff to be fully successful. For a training program to be successful, the trainer should be conscious of several essential elements, including a controlled environment, good planning, the use of various training methods, good communication skills, and trainee participation (Infande, 2012). ? References Infande, D. A. (2012). The Four Basic Steps in the Training Process. Retrieved July 23, 2012 Blanchard, P. N. Thacker, J. W. (2010). Effective Training: Systems, Strategies, and Practices (4th ed). Upper Saddle River, N. J: Prentice Hall. ISBN: 9780136078326 How to cite Kmart Corporation, Papers

My First Teaching Job Essay Example For Students

My First Teaching Job Essay Last summer, after I got qualified to college, I decided to get my very first job in life. Therefore, I applied for Hansome Institute, the so-called â€Å"cram school,† as a teaching assistant. Luckily, I was hired. At first, I considered this job to be my cash cow, but it turned out to be more than that. Being a teaching assistant at such a well-known institute really changed me a lot. This job originally meant â€Å"income† to me. Thus, since I got recruited, I had never asked for any penny from my parents. I told myself that I had to take full responsibility for my expenditure; that is, I spent what I earned. During that period of time, in order to make ends meet, I had to work hard and, meanwhile, keep an eye on my expense. In addition, having this job somehow allowed me to ease my parents’ financial burden. It made me feel as if I were mature enough to handle my own life, and that’s delightful to me. Aside from making money, which was the material influence, I started to grasp the spiritual meaning of this job. After I devoted myself to this job, I gradually came to realize the saying, â€Å"Teaching benefits teacher and student alike. † It’s obvious that the essence of this job, being a teaching assistant, was to solve students’ problems. Students came to me after classes and buried me with numerous confusing questions, ranging from grammatical mistakes to structure defects of English composition. It helped me review what I’d learned from high school. However, there is something really challenging to overcome. Even though I knew how to correct students’ mistakes, I still had to try to explain the revision to them, which was the most difficult part. Sometimes, I explained the concept of one question for students in one way; yet, if they still can’t figure it out, I had to try other ways of explanation until they got the point. Therefore, my English ability enhanced undoubtedly, since I had to work out several kinds of explanation of one simple question. Aside from what I’ve mentioned above, experience was the most precious thing I gained from being a teaching assistant. First of all, it was the first time I ever had a boss, and following his instructions was my fundamental duty. For example, I once finished correcting 140 copies of English essays in a week simply because he wanted me to do so. I had to meet every deadline he gave me. That was truly a unique training to me. As for the most unforgettable part, I experienced giving a lecture in the presence of 250 high school students. Being a teaching assistant, I had to explain the pop quizzes’ questions thoroughly onstage after they finished their daily quizzes. I scarcely had this kind of opportunity to stand in front of so many students as a lecturer. It was truly memorable. Originally, I thought getting a job was just about earning money, but I was wrong. My job was more than that. I learned a lot and experienced a lot from it. This job, without a doubt, affected me from the inside, out.

Marketing Plan Example Essay Example

Marketing Plan Example Essay AAA Wine/Spirits Marketing Plan – AAA Wine/Spirits Expansion Table of Contents Executive Summary4 Company Description5 Vision, Mission, Beliefs and Values 6 Core Competencies7 Situation Analysis9 Competitors11 Target Market12 Action Plan13 The Marketing Mix14 Product Strategy15 Distribution Strategy15 Promotion Strategy16 Pricing Strategy18 Customer and Supplier Relationship Management18 Budget and Monitoring19 Summary and Conclusion21 List of References23 Table of Figures / Charts Action Plan14 Invoice Sales $14 First Year Budget 19 EXECUTIVE SUMMARY AAA Wine/Spirits vision is to be the leading distributor of beverage alcohol and create superior value for all tiers of the industry. We have achieved this vision by embracing a mission of providing superior business solutions that drive growth and value for customers and suppliers alike through our national scale, state-level share, local market intelligence and brand-building expertise. In backing this mission and vision with deeds, AAA has invested heavily in its people, its operations, and its technological capabilities, all of which add value to the three-tier distribution system—a legal system under which wine, spirits and beer pass from the manufacturer/supplier (first tier) to the distributor (second tier) and on to either the retailer or restaurateur (third tier). AAA is committed to customer service as well as performing at the highest levels of professionalism and marketing creativity. We will write a custom essay sample on Marketing Plan Example specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Plan Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Plan Example specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Having successfully established its wine and spirits distribution business in 10 States, AAA is now looking to initiate operations in California. Beginning in March 2011, AAA will offer statewide distribution of wine and spirits merchandise based on an exclusive distribution contract with suppliers such as XXX Spirits, YYY Wines and ZZZ USA. Distribution operations will be initiated from a state-of-the-art warehouse in San Diego, California with a sales office in neighboring San Francisco. AAA will leverage its reputation for successfully building brands and romoting premium wine and spirits brands to secure a major share of the California wine and spirits distribution market. From a marketing perspective, AAA will use its tried and tested strategy of promoting On-Premise sales to drive sales for Off-Premise customers. AAA will hire and train its sales staff in California to be the best-in-industry with a â€Å"Most feet on the Street† guarantee, promising maximized brand expo sure. Integrated Marketing Communications will be used to first create awareness of the products and build interest in the benefits provided by AAA Wine/Spirits. A mix of traditional and customized marketing techniques like E-selling, direct one-on-one marketing, marketing programs and promotions will be used to communicate AAA product and value offering. Competitive high/low pricing with appropriate discounting will be employed to penetrate and dominate the California wine and spirits market. Customer Loyalty Rewards programs and other incentives will be offered to build and strengthen its relationships with its customers in California. A successful launch of AAA’s distribution business in California is projected to bring in invoice sales of approximately $118 Million for the year 2011 and is expected to break even in the third quarter of 2012. AAA expects to achieve a yearly goal of 20% increase in invoice sales. Monthly and quarterly sales growth targets will be tracked and adjustments will be made to the marketing and promotion strategies as needed. The ultimate goal for AAA Wine/Spirits is to establish itself as the No. choice for wine and spirits suppliers and to be the one-stop-shop for wine and spirits customers in the State of California. COMPANY DESCRIPTION Since its founding in 1997, AAA Wine/Spirits Inc. has grown to be a nationally recognized wine and spirits distributor known for its historic commitment to delivering the highest standards of customer service and creative marketing programs and partnerships. The company is also known for its best-in-industry professional and well-trained sales, op erational and support staff. AAA is also justly respected for its deeply held belief in he importance of giving back to the communities it operates in and for being a socially responsible corporate citizen and for making generous contributions to national, state and local charitable organizations. Today, AAA operates in 15 states, including its original Florida market, where its corporate headquarters is located in Orlando. Pursuing a determined strategy to expand through internal growth as well as through the acquisition of established wholesalers, AAA expanded its Florida operations into a number of states and is now looking to grow in California. VISION, MISSION, BELIEFS and Values Corporate Vision: To be the leading distributor of beverage alcohol while creating superior value for all tiers of the industry. Mission: Providing superior business solutions that drive growth and value for customers and suppliers alike through our national scale, state-level share, local market intelligence and brand-building expertise. Beliefs and Values: Our people are our most fundamental resource. We recognize that employee contributions through teamwork and empowerment are critical to the success of the company. Our goal is to provide a positive environment for our employees that encourages creativity, recognizes innovation and rewards results. Quality: Superior quality and continuous improvement in all aspects of our business results from a dedication to employee development with a commitment towards ever increasing customer satisfaction. Statement of Environmental Impact: AAA Wine/Spirits strives to provide excellent sales and service while minimizing our environmental impact. Our efforts are aimed at saving energy as well as promoting sustainable environmental practices. We have implemented these responsible practices into our daily operations, as we continue to set goals that challenge us to increase efficiencies and reduce waste. Lighter-weight delivery trucks for small deliveries are being used in California and Florida. Trucks fueled by biodiesel are being piloted in Florida, with research being done on the possibility of using hybrid and automatic transmission trucks. The speed on fleet vehicles has been governed to 60 miles per hour, and new idling and tire rotation policies put in place. Routing software has been upgraded at all divisions in an effort to increase routing efficiency, in turn reducing fuel consumption and emissions. High-efficiency lighting (e. g. motion-sensor systems) have been installed at our distribution centers. Core Competencies From its earliest days in Orlando, Florida, AAA Wine/Spirits has set out to be the most innovative and progressive distributor in each of its marketplaces. AAA prides itself as a company that not only responds to the needs and desires of its customers and suppliers, but also anticipates them. Recognizing the consolidation and growth of its supplier and customer trading partners in recent years, AAA has anticipated their needs by establishing a strategic, tightly knit organization that is capable of developing, executing, and creating value-added marketing, national accounts, promotions and category management services in every marketing sales and trade channel in each and every market in which AAA is present. Today, AAA represents approximately 1,200+ wine, spirits, beer, and beverage suppliers from around the world, and markets, promotes, merchandises, and distributes over 3,000 individual brands. Indeed, during a typical working week, AAA’s sales, delivery, and support staff collectively calls on or services over 200,000 different chain and independent retail and restaurant customers across the country. Today, AAA offers its suppliers the â€Å"Most feet on the Street† guarantee promising maximized brand exposure and distribution. Beginning in Florida, AAA worked hard to achieve efficient, statewide distribution capability, which it gained in 1990. Also in 1990, when much of Californias wine and spirits wholesale business was still handled by dozens of small, regional players, AAA Wine/Spirits operations was the first to gain statewide distribution capability. From then on, the companys strategy has been to offer statewide distribution from its local state of the art warehouses in each of its markets thus adding an invaluable dimension of service to both its suppliers and to its retail and restaurant customers alike. AAA was the first distributor to provide statewide merchandising and promotional support behind leading wine and spirits brands, a distribution trend that became the industry standard over time. AAA Wine/Spirits has a tradition of pursuing innovation and new technology for the benefit of brand owners and customers. AAA’s underlying criterion behind the application of new technology and back-office best practices is adding value to supplier and customer relationships, making AAA the distributor partner of choice. AAA’s back office operations provides all of its divisions with the deep content expertise, cutting-edge tools and process efficiencies that they need to win the competition in aisles, back bars and wine lists of our customers. To that end, AAA has developed and implemented software to manage the various functions of effective and efficient distribution. a. EasyOrder – A proprietary highly customizable sales tool which enables the sales force to lookup product information, and place orders wirelessly from mobile devices. b. EDE – Electronic Data Exchange allows for direct electronic data transfer to suppliers and service vendors. c. SAP – The best Enterprise Resource Planning tool to effectively manage Financials, Sales and Distribution, Inventory and Billing. d. RouteManager – A proprietary tool developed in partnership with UPS to plan the delivery routes for the trucks. e. Web Mobile – A proprietary web based GPS phone tool developed to plan the efficient loading of products onto the truck. Besides this, Web Mobile also allows for driver and delivery tracking thus improving productivity and providing better customer service. Situation Analysis As one of the country’s largest wine and spirits distributor, AAA is nationally recognized by its supplier partners as well as by its customers for its state-of-the-art distribution capabilities and its leading-edge information technology. Today, AAA operates in 15 states and is looking to expand its markets to California where it plans on setting up statewide distribution capability, providing merchandising and promotional support for its 2,000 + wine and spirits brands and 1,000+ suppliers. Political and Legal: AAA has had a longstanding commitment to the alcoholic beverage laws and regulations at both the state and federal levels. The regulatory framework for the production, distribution and retail sales of wine, spirits and beer is a three-tier distribution system where wine, distilled spirits or beer product move in a legally sanctioned series of transactions from the producer (first tier) to a designated distributor at the state level (second tier) and then on to a legally licensed retail, restaurant or bar (third tier). This three-tier distribution system is governed by the 21st Amendment of the United States Constitution which ended Prohibition and returned to the states all power over the sale and distribution of beer, wine and spirits. Its passage allowed federal as well as state authorities to tax wine, spirits and beer, which generate billions of tax dollars annually for local, state and federal authorities. At the state level, two legal approaches exist a competitive model and a so-called control model. Today, 32 states permit the private sector to distribute and sell alcoholic beverages, including such states as California, New York and Florida, among others. Elsewhere, 18 states have decided to adopt a so-called control model, under which the state is involved in one or more tiers of the traditional three-tier distribution system noted earlier. Control state markets like Pennsylvania and New Hampshire not only manage the distribution tier (and related tax revenue collections), but also the retail tier as well, while other control states like Michigan, North Carolina and Vermont all take slightly different approaches. Wine and Spirits Wholesalers of America (WSWA), a trade organization and lobby group based in Washington, D. C. [1] that works to oppose initiatives to alter the three-tier model, contends that wholesalers perform state functions and are in the business of encouraging social responsibility concerning alcohol as well as alcohol wholesale. [2] The Specialty Wine Retailers Association (SWRA), a group representing the wine retail industry, is in direct opposition to WSWA and advocate the free movement of wine across state lines. 3][4] Economic: The annual per capita consumption of alcohol in the US is about 30 gallons of beer, 2 gallons of wine and 1 gallon of hard liquor. Alcohol purchases account for about 6 percent of an average AAA household’s food budget [6]. Demand is driven by consumer preferences in alcohol consumption and demographic trends. The profitability of individual companies depends on effective sales operations and maintaining low operating costs. Large companies have advantages in exclusive distribution rights in large markets. Small operations can compete effectively by distributing rare and expensive products. The industry is capital intensive with average annual revenue per employee in the range of $500,000 to $700,000 for wholesalers. Suppliers: The beer, wine and spirits industry buys from a variety of domestic suppliers, about 6,000 commercial wineries, 350 breweries, 1,500 microbreweries and 80 liquor distillers [6]. A few large producers dominate such as Anheuser-Busch, MillerCoors, Eamp;J Gallo, Constellation Brands and The Wine Group. Major importers include Heineken USA, Diageo, SABMiller and InBev. Beer and wine distributors generally have contracts with producers giving them exclusive distribution rights to products within certain markets. Constellation Brands is consolidating its U. S. distributor networks as fast as it can, while treating the distributors it keeps to enhanced profit levels. As of September 2009, Constellation had achieved its goal of one distributor per state in 19 markets, with plans to transition another 11 states within 2010. Diageo continues to consolidate to a single distributor in each US state, with plans to complete its consolidation as soon as possible. So far, Diageo has consolidated its distribution in 39 states and Washington, D. C. , representing more than 80 percent of the company’s U. S. wine and spirits volume. Technology: Recent technological advances in the Wine amp; Spirits Distribution Industry include wireless devices to track retail sales, integrated computer systems to order and track and distribute hundreds of products to thousands of retailers, radio frequency identification tags that follow cases or kegs as they travel through the supply chain. Competitors Existing Firms: The US beer, wine and spirits distribution industry includes about 4,000 companies with combined annual revenue of about $100 billion. Major companies include The Charmer Sunbelt Group, Glazer’s Wholesale Drug, National Wine amp; Spirits, and Southern Wine amp; Spirits of America. The beer wholesale industry is fragmented with the top 50 companies accounting for a third of industry revenue. The wine and spirits wholesale industry is concentrated with the top 50 companies accounting for more than 70 percent of industry revenue. New Entrants: The wine and spirits distribution business is a very lucrative and there is always a constant threat of new entrants. For example, Warren Buffett’s Berkshire Hathaway Inc. agreed to buy alcoholic-beverage distributor Kahn Ventures Inc. to add sales in Georgia and North Carolina and help the company prepare for further acquisitions in the industry [5]. Target Market Having successfully penetrated the wine and spirits markets in 10 states, AAA is now looking to California as it next market. The Wine amp; Spirits market in California is a $ 1. 5 Billion industry and the 5th largest consumer of alcohol beverages in the United States [6]. The Charmer Sunbelt Group and Glazer’s Wholesale Drugs have been in California for 5 years but have not been able to dominate some of the smaller wine and spirit distributors. AAA will look to establish its business in the state of California by offering statewide distribution of wine and spirits merchandise based on its exclu sive distribution contract with suppliers such as Diageo Spirits, Constellation Wines and Pernod Ricard USA. The typical market for Wine and Spirits retailers is clearly divided into two istinct profitability segments based on the alcohol consumption venue. On-Premise customers like Bars, Restaurants, Hotels, and Nightclubs serve alcoholic beverages on-site as part of their offerings. Off-Premise customers like liquor stores, grocery stores, chain stores, specialty stores sell wine, spirits and beers to individual customers for consumption at a location of their choosing. AAA will use its tried and tested strategy of promoting On-Premise sales to drive sales for Off-Premise customers since once customers become aware of the brand they will most likely purchase it from a store. Some of the target Off-Premise customers for AAA in the State of California would include, Brookshire Brothers, Bamp;B Foods, Carnival Food Stores, HEB Foods, Randall’s Food Market, Sack n’ Save, Super S Foods, United Super Markets, Walgreens, BJ’s, Costco, Sam’s Club and Wal-Mart. On-Premise customers would include TGI Fridays, Applebee’s, Chili’s and local bars, pubs, casinos and nightclubs. A third segment, the US armed forces (Army, Navy, Coast Guard and Air Force) exists. Merchandise will be sold at cost to this third segment. ACTION PLAN AAA Wine/Spiritswill launch its distributing operations in California using an exclusive distribution contract with suppliers such as Diageo Spirits, Constellation Wines and Pernod Ricard USA starting March 1st 2011 the details of which are listed below. A state of the art Warehouse will be setup in Austin, California. The current plans call for a 620,000 square foot facility with six miles of conveyors, storage space for 2 million cases of wine and spirits with capabilities of loading 12 trucks simultaneously to ship 5,400 cases per hour. The California sales office will be located in neighboring San Antonio. 100 temperature controlled delivery trucks and other required equipment will be acquired. A key plank of AAA’s corporate strategy has been to ‘Pursue Operational Excellence’ by sharing best practices and leveraging AAA’s size in the marketplace. The back office functions of Accounts Payable, Payroll, Employee Benefits, Supplier Billing, Accounts Receivable, Master Data Management, Systems and Information Technology will be managed from AAAs back office division in Orlando leaving the California operations to concentrate on selling. AAA’s distribution business in California is expected to bring in invoice sales of approximately $118 Million for the year 2011. Action Plan| | | | Action| Date| Duration| Cost| Secure and Finish Warehouse and Office Space| October 4th 2010| 4 months| $15,000,000| Back office operations ready| November 1st 2010| 2 months| $50,000| Secure Delivery Trucks and other equipment| December 20th 2010| 3 weeks| $8,000,000| Staffing| January 3rd 2011| 1 month| $20,000| Purchase Orders to Supplier| January 31st 2011| 1 week| $0| Initial Marketing Promotions| January 31st 2011| 3 months| $1,000,000| Receive Orders from Customers| February 7th 2011| N/A| $0| Receive Goods in Warehouse| February 21st 2011| 1 week| $10,000| Shipping Goods to Customers| March 1st 2011| N/A| $300,000| The Marketing Mix Starting in Florida, AAA Wine/Spiritshas been able to successfully build brands and gain a positive reputation for its ability to promote and merchandise premium wine and spirits brands. These same brand building marketing techniques will be employed to patiently and persistently build the sales of premium brands (old and newly won) in California to distinguish AAA from its competition and secure a major share of the California wine and spirits distribution market. Product Strategy: The wine and spirits brands that AAA will enter into and promote in California will be mostly stand-alone well-established brands that will be marketed separately based on promotional budget provided by the suppliers. Examples of products brands would include for, 1. MMM Spirits Johnnie Walker, Matador, Baileys, Smirnoff, Crown Royal, Gordon’s, Jose Cuervo, Guinness, Jamp;B, Captain Morgan and Tanqueray. 2. NNN Wines Vendange, Cisco, Ruffino, Mondavi, Taylor, Clos Du Bois, Woodbridge and Wild Irish. 3. The Company USA Absolut, Fris, Seagrams, Malibu, Kahlua, Beefeater, Jacobs Creek and Presidente. Distribution Strategy: AAA is known for its best-in-industry professional and well-trained sales staff with a â€Å"Most feet on the Street† guarantee, promising maximized brand exposure and distribution. In California, AAA will use its proven strategy of promoting On-Premise sales to drive sales for Off-Premise customers since once customers become aware of the brand they will most likely purchase it from a store. AAA will align its entire sales force in California into designated groups of specially trained teams. Each group will be carefully trained to handle a specific sales channels, and customer categories such as chain supermarkets, national hotel chains, independent restaurants and chain liquor stores. AAA will use the following marketing channels to reach its targeted customers. 1. E-channel: AAA’s online store website http://AAAwineonline. com has products and applicable promotional information for customers who would like to research and purchase wine and spirits online. 2. Personal Selling: One-on-one personal selling will be done via, a. Sales Persons: Every customer chain account will be represented by a sales team for the entire state. Sales persons will be trained to be polite and professional and offer the best deal to the customer. . Call in to Customer Service: Customers will be able to call in orders to a customer service center. Product will be shipped out daily based on the orders received daily to ensure the customer’s shelves are always adequately stocked. Promotion Strategy: AAA will use Integrated Marketing Communications to first create awareness of the products and build interest in the benefits provided by AAA Wine and Spirits. AAA will employ the following traditional and customized marketing techniques to communicate its value offering. a. Direct Marketing: AAA’s biggest asset, its employees will be educated in the company’s product offerings and serve as AAA’s biggest marketing resource. Customer Service representatives and Sales persons will be trained to be polite, courteous and knowledgeable about AAAs product, always offering the best deals available. b. Marketing Programs: AAA’s product promotions will be innovative customer-based programs that focus on theme, customer category and brand. Promotions will include the following: 1. Party Guides: Customers like Raleigh’ss offer party packages for its customers. AAA provides promotional material (Party Guides) to Raley for including AAA’s products in its party packages. 2. Wine Lists and other retail display materials: Bars, Restaurants, Casinos, Night Clubs present wine lists to their customers. AAA will carry the cost of these Wine Lists and other retail display materials. 3. Monthly Cocktail Themes: AAA will invest in hiring and training Mixologists to develop new drinks and mixes based on local tastes. AAA will supply these new cocktail recipes and promotional material to local pubs and bars in amplify customer interest. 4. Holiday Themes: Holiday specific packages with appropriate packaging, colors and selection of wines and spirits will be sold to Off-Premise customers (Grocery, Liquor stores etc. ) and holiday specific promotional materials will be provided to On-Premise customers to capitalize on increased sales during specific holidays. 5. Multi Brand 6 Pack Carriers: Assortments of beers, wines and spirits will be made available for customers 6. Customer Specific Promotions: The fastest growing race in the United Sates is the Hispanics. The 2009 US Census Bureau estimates 37% of California’ population comprises of Hispanics. AAA will look to capitalize on this growing market with special promotions on products frequently purchased by Hispanics and sponsoring events for Hispanics. 7. Value Added Packaging: AAA will invest in researching value added packaging for its products like flavor infusion packaging and landfill waste reduction packaging. 8. In-store Kiosks and Displays: AAA will design, build, provide and place In-store Kiosks and Display Cases to showcase premium merchandise in the best-selling sections of Grocery and Liquor stores. 9. Mix and Match Combos: Customers will be offered customizable free goods deals. For example, buy 100 cases of Absolut vodka and get 10 cases free of any Absolut vodka flavors. 10. Sponsorship for high profile events: AAA will sponsor high profile large gathering events for example, the Florida’s South Beach Food and Wine Festival, California’s Annual AAA Wine amp; Food Festival and UNLVino to promote our products to a larger audience. 11. â€Å"Wet† tasting programs: AAA will organize wine tasting parties and wine education seminars to build interest and reach out to new customers. Promote and build displays for more premium merchandise—rather than low-end erchandise—in the best-selling sections of the store. Promotions will be run after careful analysis of customer purchase trends and preferences. Pricing Strategy: AAA will use a high / low pricing strategy which will allow for periodic heavy promotional pricing. Initial pricing will be set at market penetrating low prices operating at a low 18 percent Gross Profit Margin (reg ular 21 percent GP). Discounts will be made available in terms of, 1. Cash Discounts for early payment of invoices. 2. Quantity Discounts based on different quantities of products purchased. . Seasonal Discounts will be offered for holidays such as Easter, Christmas, New Year, etc. All promotions and discounts will be supported by Promotional Allowances and Depletion Allowances offered by the Supplier. Customer and Supplier Relationship Management AAA Wine/Spiritshas invested a lot of time and money in becoming a customer focused organization. Today, AAA can proudly boast of having the understanding and the ability to address the needs and expectations of each customer by providing unsurpassed value in both the products and the services offered. Professional relationships, cooperation, and building long term relationships will be the common goals to build successful relationships with our suppliers and customers alike. By conducting business in a manner beneficial to everyone, with highly trained and specialized resources, AAA will deliver superior value added services. AAA Customer Service representatives and Sales persons will be trained to be polite and courteous, always offering the best deals available. Individual Account Managers are assigned for each supplier account to constantly strengthen and build on our relationship and address any issue in a timely manner. AAA offers its suppliers the â€Å"Most feet on the Street† guarantee promising maximized brand exposure and distribution while being the lowest cost distributor in the Wine and Spirits distribution industry. AAA will also institute a Customer Loyalty Rewards program to further strengthen the business relationships with it long standing, large account customers providing them with premium pricing and deals. Budget and Monitoring First Year Budget| | Revenue| $118,000,000 | Cost of Goods Sold| ($92,040,000)| Initial Expenses| ($44,380,000)| Operational Expenses| ($10,000,000)| Marketing Expenses| ($3,000,000)| Rent| ($700,000)| Salaries| ($6,000,000)| Supplies| ($300,000)| Insurance| ($300,000)| Interest | ($145,000)| Net Income| ($38,865,000)| Based on forecasted sales volume and projected invoice sales for the first year of operations, AAA’s initial budget for the first year of operations (fiscal year 2011) is estimated as shown above. AAA will invest $3 Million on its marketing initiative and coupled with the promotional and depletion allowances offered by suppliers, AAA will have an estimated $13 Million for Marketing and Promotional activities. AAA will constantly monitor the progress of its business venture into California and the effectiveness of its business and marketing strategies by tracking its performance against metrics developed for each of the following business objectives. Objective 1: Become the distributor of choice for wine and spirit suppliers. AAA Wine/Spiritsvision is to be the leading distributor of beverage alcohol and create superior value for all tiers of the industry. In California, AAA will achieve this vision by embracing a mission of providing superior business partnership solutions that will drive growth and value for customers and suppliers alike through our national scale, local market intelligence and brand-building expertise. AAA will look to increase its supplier and brand distribution relationship in California by introducing new supplier like Jim Beam Brands, Moet Hennessy, Patron Spirits, Sutter Home Winery, Heaven Hill, Skyy Spirits etc. nd their brands till it achieves distribution to the scale of 700 suppliers and 3000+ brands. Objective 2: Profitability growth per year (GP $ and GP%) AAA Wine/Spiritswill enter California with a high / low pricing strategy which will allow for periodic heavy promotional pricing. Initial pricing will be set at market penetrating low prices operating at a low 18 percent Gross Profit Margin which AAA will look to gradually increase t to 21 percent. AAA will target breaking even in California by the end of the third quarter of fiscal year 2012. The Pricing strategy will be reassessed regularly based on customer and supplier satisfaction ratings, and customer purchase growth numbers to determine opportunities for price increases to meet AAAs profitability goals. AAA will track sales to ensure monthly and quarterly sales growth targets are being met based on which adjustments will be made to the marketing and promotion strategies as needed. Objective 3: One stop shop for wine and spirit customers AAA Wine/Spiritswill use it tried and tested marketing technique of focusing its promotions on On-Premise customers to drive the sales for Off-Premise customers. With its goals of increasing its supplier base to 1,200 supplier and 3,000+ brand offerings, AAA aims to become a one-stop-shop for customers throughout the state of California. AAA w

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Computerized Cognitive and Psychomotor Battery The primary goal of this study was to develop and validate the computerized cognitive and psychomotor battery for the sharp shooters. In order to construct the test, task analysis were carried out. For the experts in the field of psychology, experienced shooters and coaches were interviewed in the army marksmanship training center. Based on that skills and abilities required for the shooters were identified. In order to quantify those skills eight tests were identified i.e. Reasoning, visualization, shifting of attention, simple reaction time, complex reaction time, sustained attention, Eye- Hand Co-ordination and mental stamina (to with stand the match pressure). Initially the test protocols and requirement were developed and those were discussed with the software experts. The software professionals prepared the test software by using OPENGL and MYSQL software packages. After computerized the battery, validation process were started. In order to establish the psychometric properties , the study has carried out in two phase. In the first part of the research was focused on the validation of cognitive and psychomotor battery and in the second part validation of self reported mental toughness scale. In order to establish the psychometric properties of perceptual and motor battery around 650 samples were collected from shooters in IMA and Army Marksmanship unit. To establish the reliability, test retest method employed to investigate the temporal stability, for this 45 shooters were collected from Army marksmanship Unit (8 months’ time interval) (Mean age 24.2 SD 3.8 Average year of experience in shooting 3.5) .Overall the correlation was moderate, the lowest value was obtained in simple reaction time (See table No).For rests of the scales temporal consistency was moderate level. Apart from that pair sample t tests used to check the consistency of the score in the two levels. There was no significant difference between the mean test and retest scores mean scores. This findings supports the test battery is maintaining adequate temporal consistency. To study the factorial validity, exploratory factor analysis was carried out. Findings shows that three factor were emerged and it explains 60.2 %. In factor I reasoning and perceptual style test is loaded (), Factor II Vigilance, Eye hand Coordination and shifting of attention is loaded and in Factor 3 simple and choice reaction time is loaded (). The tests loaded on factor I, it measures logical reasoning and decision making of an indivual, and both the tests are non verbal matrix test, which may be the cause of loading both the test in Factor I.In the second factor, Sustained attention Shifting of attention and Eye hand Coordination are loaded, theoretically it was not expected the psychomotor test shared common variance with the test that measures attention and concentration. In the Eye hand coordination test subject has to focus and move the ball with the help of the Joystick, and to perform the task the subject is not only required psychomotor skills but the subject has to conc entrate and focused the task, which may be the cause of loading this test in Factor II.In the Factor III, the tests measures the psychomotor skills (simple and Choice reaction time) are loaded. To cross validate the latent structure emerged in the exploratory analysis, a separate confirmatory factor analysis were carried. Two competing models were developed but the results shows that the three dimensional oblique model is adequately fitting the data. After factorial validity, to establish the predictive validity of cognitive and psychomotor battery, separate set of data were collected from the participants of talent shooting competition and shooters performance appraisal data from the training institute. And to establish the validity, t-test and discriminant analysis were carried out to predict how far the battery is predicting the performance of the shooters. In the talent shooting competition around 415 IMA cadets were participated in the shooting competition, in this only 397 cadets were under gone cognitive and psychomotor battery. After competition only 17 cadets were recommended for shooter sport. Results of the analysis reveals shows that there is a significant difference between the recommended and non recommended shooters in cognitive and psychomotor skills. Particularly reasoning ability, spatial visualization, handy steadiness, reaction time and sustained attention of recommended shooters (N=17) significantly different from than the below non recommended shooters and this indicated that they are better in cognitive and psychomotor abilities (except divided attention) than non-recommended shooters. To further validate the battery, performance appraisal reports were received. Trainer and coaches assessed the shooters, based on the performance in the national and international competitions, based on those shooters were rated as below average and above average shooters. Data were collected from 50 experienced shooters; finally 36 pistol shooters (mean age 23.1 and SD 3.25) reports were received for validation, in these 11 shooters were rated as below average and 25 shooters as above average shooters. Results shows that above average shooters are better in sustained attention and handsteadyness. In the discriminant analysis, both the variables explain 25.4% of the variation in the dependent variable and it correctly classify 75 % of respondents into ‘Above average’ or ‘below average shooters. Overall predictive accuracy of the discriminant function is called the ‘hit ratio’. Non Recommended shooters were classified with slightly better accuracy (76%) than recommended shooters (72.7 %). Overall the cognitive and Psychomotor test are significantly predicting the performance of the shooters. Particularly in the novice shooters, parameters related to perceptual style, choice reaction time and handsteadyness play a major factor for predicting the performance. These parameters (except handsteadyness) are measuring the constructs related to logical reasoning and decision making. It may be due the participants are not skilled shooters they are novice, while shooting they required more cognitive resources, because they are in the learning phase. But in the skilled shooters (experienced shooters) sustained attention and Eye hand coordination is significantly predicting performance. Basically these constructs are measuring the alertness and psychomotor coordination, this may be due to the shooters are experienced and they are in the automatic phase, so they are not required much cognitive resources to perform the task. Findings of this study partially support the Ackermanâ₠¬â„¢s theory of skill development. According to Ackerman’s (1988) theory of skill development predicts differential relations of cognitive and psychomotor to different phases of skill development. When participants are learning the task, cognitive variables should have a higher impact on performance than psychomotor variables, with the opposite relation when participants are in the practice phase. Further to explore is there any difference between the different categories of shooters in cognitive and psychomotor abilities. For this, test were administered to slow and rapid shooters, in this category particularly trap and skeet shooters has to hit the fast moving target in the different direction, for this task, the shooter has to be extra cautious, proper Psychomotor coordination and quick reaction time is required, but the findings of the study shows that the rapid shooters mean score of shifting of attention, handsteadyness and reaction time is slightly better than the slow shooters, but it’s not statistically significant. As a part of this research ,to explore how training and experience in shooting competition improves on perceptual and motor skills, in order to answer this question , newly inducted (less than five years ) and experienced shooters (more than five years ) were identified and administered the psychomotor battery. Results show that there is no statistically significant difference between the groups in the cognitive and psychomotor abilities. It revealed that training, exposure and experience in shooting are not improved much in cognitive and psychomotor skills. From this we can infer that, if the skills are not improved much in training and experience, better it can be identified in the induction level to make successful shooters, but further in-depth longitudinal study has to be carried out to support this finding. Overall the validation study reveals that cognitive and psychomotor skills are significantly contributing for shooting performance. Apart from the cognitive Psycho-motor abilities, emotional component plays a vital role in shooting sports performance. He/she may be technically competent and innate aptitude for shooting but if he is not able to control the emotion and with stand the match pressure, he/she will lose the game. The next part of the research is focused on the construct of mental toughness. Although mental toughness is a broad term that has been associated with a variety of mental skills, little has been done to quantify mental toughness for research and assessment purposes. The current study is conceptually based on the available literature and previous concepts believed to be related to mental toughness. The next part describes the method used to establish a mental toughness questionnaire The second part of the research focused on development and validation of Mental Toughness Questionnaire (MTQ), for that available literature and concepts to be related to mental toughness were explored, based on that initially 120 items were generated, subsequently which were reduced to 100 items based on expert opinion. Consequently, the same was subjected to items analysis (item total correlation and factor loading) and it finally reduced to 40 items. Further to explore whether the mental toughness scale is uni-dimensional or multidimensional in nature, and to study the latent structure of the questionnaire, principal component factor analysis was employed. In the factor analysis, three factors were emerged and it’s explained 45.4 % of variance and it termed as self confident, self control and resilience and to cross validate the latent structural model, confirmatory factor analysis was carried out ,which rejected the alternative models ( uni-dimensional three dimensional orthogonal and second order factor model) and supported the three dimensional oblique model. In order to establish the reliability of the tool, Test retest reliability (r = 0.635) and internal consistency reliability (r = 0.912) was established. Apart from the face and content validity and to establish criterion validity, concurrent, construct and predictive validity were identified. In the concurrent validity the mental toughness tool is significantly correlated (0.683**) with the existing mental toughness scale and to establish the construct validity both convergent and divergent validity were established. In the convergent validity it is related with the theoretically relevant constructs (i.e. Resilience, Hardiness, neuroticism and positive Negative affectivity) and for divergent validity it’s not correlated with the theoretically irrelevant constructs. Further to identify how far the mental toughness scale is predicting the efficiency of the shooters performance. For this predictive validity is established with the following criteria’s i.e. Expert Novice shooters, shooting score in the competition and successful unsuccessful shooters in the competition. In order to establish the predictive validity, the tests were administered to the expert and novice shooters. Finding shows that mean mental toughness score for expert shooters (M = 174 SD =?) was significantly different from Novice shooters (M=162, SD=.54) and indicated that Expert shooters being more mentally tough than Novice (t = -5.666, df = 279.4p Apart from that, further analysis carried out to identify how far the mental toughness scale is predicting the shooting performance, for that the MTs score has correlated with the shooting score. Findings show that both the variables are significantly positively correlated and in the stepwise regression, mental toughness factor I (Self confident) explains 4.6% variance in shooting score. Martin and Gill (1991) found self-confidence to be significantly and positively related to distance running performance, but found no significant relationship between cognitive anxiety and running performance. Similarly Hardy (1996b) and Parfitt and Pates (1999) found that self-confidence accounted for a significant proportion of performance variance over and above that accounted for by cognitive anxiety Analyses of variance revealed that mean mental toughness score of Successful shooters (Medal recipient) is significantly higher than the average and below average performers. In order to see whether is there any influence of age, gender and experience of shooter is related with mental toughness. Adams Nicholls et.al. (2009) reported that there is a significant relationship between mental toughness and gender, age and sporting experience. According to age, evidence from developmental sports psychology research found young and old adults differ in their self perception social influence motivation and self regulation with regard to sports participation (Weiss 2004).Therefore the role of development factors such as age could influence the mental toughness. Findings of the results showed that there is a significant relationship with age and mental toughness (0.243*). In particular, it appears that when people get older they improve in overall mental toughness, and more specifically in their levels of commitment, emotional control and life control. These findings have significant implications for the development of mental toughness. Clough et al. (2002) have suggested that mental toughness is a trait-like personality characteristic, and Golby and Sheard (2004) have suggested genetic links. But, our findings suggest that life experience may well be an important factor in determining mental toughness levels. In respect of competitive experience, Connaughton Waedey, Hanton and Jones (2008) reported that competitive experience was a crucial factor in the development of mental toughness among athletes. The result of the study shows that there is no significant relation between the shooting experience and mental toughness. It reveals that the training imparted for the shooters and the experience they gained from the shooting exposer is not significantly improved the mental toughness. Age and years of experience are of course closely related variables (r = .79 in this study). Therefore learning experiences and/or biological changes might be responsible for the small changes in the attributes underlying mental toughness. In order to further study whether the shooting experience is improving the mental toughness or not ,a small longttitunel study was conducted to check whether is there any changes in mental toughness after induction in to training and the participation in national and internati onal events. Around 20 participants samples were selected and administer the test during the Young blood competition, in these only 11 participants were selected and inducted for training in Army marksmanship unit. After that participants undergone training and participated competitions, one year after again the MTS data collected from the same candidates to check there is any improvement in MT’s, findings revealed the mean mental toughness score is improved slightly after undergone training and participation in competitions but it’s not statistically significant. Further exploratory analyses examined the relationship between gender and mental toughness. But the result of the study shows that, no gender differences were found on the scale, but previous studies (Nicholls et al., 2009; Findlay Bowker, 2009) suggest that males would have higher mental toughness than females. Social desirability is the tendency for individuals to portray themselves in generally favorable light. Edwards (1957) defined the construct as a tendency to provide socially desirable responses to statements in self-description. Marlowe Crowne (1960) defined it as a tendency to give culturally sanctioned and approved responses. Jackson (1984) saw it as a tendency to describe oneself in terms judged as desirable and to present oneself favorably. These definitions indicate a style of responding that is separate from the specific personality content dimension to be measured by a psychological test. A potential problem for a self-report personality scale is whether an elevated score represents a high score on the test’s content dimension or a tendency to present oneself favorably. Various methods exist for coping with social desirability in self-report inventories. First, a forced-choice format could be used for the test. Response options for any test item would then be matched for social desirability. Second, test items could be selected for a scale based on those items being more strongly representative of the psychological construct of interest than social desirability. Third, test instructions could be tailored to reduce the likelihood that test takers will respond in terms of social desirability. Fourth, social desirability could be statistically removed from the score generated on the test. Fifth, the questionnaires under investigation are correlated with a Social Desirability Scale and consequently demonstrating that the questionnaires under investigation do not correlate with the social desirability scale or if they do, that the correlations of these questionnaires with other variables of interest are not significantly attenuated when scores from Social Desirability Scale are partialled out ( Mummendey, 1981). To identify the social desirability of this tool the 40 items of the newly constructed Mental toughness scale was administered with the Soci al Desirability Scale – 17 (Strà ¶ber, 1991) on a sample of 281. The Social Desirability Scale – 17 was developed because some items the Marlowe-Crowne Scale was found to be inapplicable to the present day. The scale has high reliability (ÃŽ ± = .80). It shows a convergent correlation of r = .68 with the Marlowe-Crowne Scale. The correlation between the two test was found to be statistically significant (r = -.001). Finally, the MTS score was positively correlated(r=0.29, p>.001) with the SDS-17 Score. However its magnitude was relatively small with social desirability accounted for only 7.5% of scale variance. This finding suggests that mental toughness assessment and training may prove valuable in enhancing performance and retention of the shooters

Greek :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Othello is a perfect example of Greek tragedy. It embodies all the essential parts needed to produce a Greek tragedy. A hero of noble birth, his tragic flaw and the reversal and recognition. Fitting a Greek tragedy Othello starts in the middle of an event. Othello’s marriage to Desdemona. Iago keeps us informed how and when things are going to happen. Everything is explained through dialogue. Iago tells the audience how things are going to play out in Act II, scene 1, lines 288 through 314, where he says†¦.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  That Cassio loves her, I do well believe’t;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  That she loves him, ‘tis apt and of great credit.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Moor, howbeit that I endure him not,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Is of a constant, loving, noble nature,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  And I dare think he’ll prove to Desdemona   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  A most dear husband. Now I do love her too;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Not out of absolute lust, though peradventure   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  I stand accountant for as great a sin,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  But partly led to diet my revenge,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  For that I do suspect the lusty Moor   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Hath leaped into my seat; the thought whereof   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Doth, like a poisonous mineral, gnaw my inwards;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  And nothing can or shall content my soul   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Till I am evened with him, wife for wife;   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Or failing so, yet that I put the Moor   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  At least into a jealousy so strong   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  That judgment cannot cure. Which thing to do,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  If this poor trash of Venice, whom I trash   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  For his quick hunting, stand the putting on,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  I’ll have our Michael Casio on the hip,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Abuse him to the Moor in the rank garb   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  (For I fear Cassio with my nightcap too),   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Make the Moor thank me, love me, and reward me   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  And practicing upon his peace and quiet   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Even to madness. This here, but yet confused:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Knavery’s plain face is never seen till used.   Ã‚  Ã‚  Ã‚  Ã‚  Othello’s flaw is jealousy, in the beginning its not even an issue for him. However when Iago began to plant poisonous seeds of doubt in Othello’s mind, it doesn’t take long for the green eyed monster to rear it’s ugly head. During the crisis to the extreme killing of Desdemona. However in the time period when this story takes place, it was acceptable and common for husbands to kill their wives if they tarnished their husband’s good name. After Othello kills her the falling action began to take place when Othello finds out that he has been betrayed in Act 5, scene II, beginning at line 170. During the falling action you feel pity for Othello even though he murdered Desdemona.

Citation and Organizational Structure Essay

Many Americans have questioned whether fighting a full-scale war against China or a war of containment was the best policy for fighting the Korean War. Using the Internet, library, and other sources, research how Truman and MacArthur differed over strategy in fighting the Korean War. After analyzing each position, determine whether Truman or MacArthur had the best strategy. In an essay of approximately 350-400 words: †¢ State why you believe Truman or MacArthur had the best strategy in fighting the Korean War. †¢ Give your reasons and arguments for the position you have chosen and make your arguments as convincing as possible. Does it appear to you that either strategy is based upon biblical principles? In what way and which principles are given expression by the policy or strategy? __________________ Remember to use proper grammar, punctuation, and spelling when typing your essay. Remember, all projects must follow the Academy’s guidelines concerning plagiarism and MLA formatting for the citation of sources. Source citation will be graded based on the following: †¢ Did the student include parenthetical citations within the body of his/her report any time he/she summarized or quoted a source? Are the parenthetical citations in proper format (MLA)? †¢ Is the works cited page in proper format (MLA)? Because it is very important to avoid even unintentional copying, any project submitted without a works cited page (when one is necessary) will be returned to you in order for you to add it. You will then need to resubmit the project for grading after you have added the works cited page. You can refer to the Academy’s document on MLA format, found on the Academy’s online resource center – www. aoacademy. com/resources, for additional assistance. Notice Wikipedia is not an acceptable source for any Academy project and may not be used. Contributors to Wikipedia sometimes plagiarize other sources or submit erroneous information. Be sure to use primary sources and cite your sources in accepted MLA (Modern Language Association) format. Go to â€Å"Citing Sources† in our online Resource Center for help. Projects will be graded according to a rubric which measures six important traits essential to good writing. Your teacher will use the rubric below to score aspects of each trait giving a best score of 5, or a lowest score of 1, or something in between. Once your teacher has scored each trait he/she will convert rubric scores to the Academy grade scale. Please study the chart below so to understand how to improve your writing and your project scores. Six Traits + 1 Rubric |Trait |5 |3 |1 | |Ideas: The main message of the |This paper is clear and focused. It |The writer is beginning to define |The paper has no clear sense of | |piece, the topic, with supporting |holds the reader’s attention. the topic, even though development |purpose or central theme. The | |details that enrich and develop that|Relevant anecdotes and details enrich|is still basic or general. |reader must make inferences based | |topic. |the central theme. | |on sketchy or missing details. | | | | | | | |1. The paper is on the topic |1. The writer strays off topic |1. The writer has not written on | | |assigned, or one of the options, and |2. Support with details is |the assigned topic or options | | |focused. |attempted. |given. | | |2. Relevant, quality details go |3. Writer has difficulty going from|2. Information is unclear or the | | |beyond the obvious. |general observations about the |length is not adequate for | | |3. Writing from knowledge or |topic to specifics. |development. | | |experience; ideas are fresh and |4. The reader is left with |3. Simply a restatement of the | | |original. |questions. |instructions. | | |4. Reader’s questions are anticipated| |4. The writing may be dis- | | |and answered. |connected, repetitious, and include| | | | |random thoughts. | | | | |Student did not comply to teacher | | | | |request for changes. | |Organization: The internal |The organizational structure of this |The organizational structure is The writing lacks a clear sense of | |structure, thread of central |paper enhances and showcases the |strong enough to move the reader |direction | |meaning, logical, and sometimes |central idea or theme of the paper. |through the text without too much | | |intriguing pattern or sequence of | |confusion. |1. No real lead or conclusion | |ideas. |1. An introduction draws the reader | |present. | | |in; a conclusion leaves the reader |1. The paper has a recognizable |2. Connections between ideas, if | | |with a sense of closure and |introduction and conclusion. |present, are confusing. | | |resolution. |2. Transitions sometimes work. |3. Sequencing needs work. | | |2. Thoughtful transitions connect |3. Sequencing shows some logic, yet|4. Problems with organizational | | |ideas. |structure takes attention away from|structure make it hard for the | | |3. Sequencing is logical and |the content. |reader to get a grip on the main | | |effective. |4. Organizational structure |point or story line. Little or no | | |4. Organizational structure is |sometimes supports the main point |evidence of paragraphing present. | | |appropriate for purpose/audience; |or story line, with an attempt at |Student did not comply to teacher | | |paragraphing is effective. |paragraphing. request for changes. | |Voice: The unique perspective of the|The writer of this paper speaks |The writer seems sincere, but not |The writer seems uninvolved with | |writer evident in the piece; or |directly to the reader in a manner |fully engaged or involved. The |the topic, disinterested in the | |sustained use of the voice or |that is individual, engaging, and |result is passable, but not well |audience, and oblivious of the | |perspective called for in the |respectful for the audience. |focused on the audience. |instructions. | |instructions. | | | | |1. Purpose is reflec ted by content |1. Attempts to include content and |1. Purpose is unclear. | | |and arrangement of ideas. |arrangement of ideas to reflect |2. Expository or persuasive writing| | |2. Expository or persuasive writing |purpose. |is mechanical, showing no | | |reflects understanding and commitment|2. Expository or persuasive writing|engagement with the topic. | |to topic. |lacks consistent engagement with |3. Narrative writing lacks | | |3. Narrative writing is honest, |topic. |development of a point of view. | | |personal, and engaging. |3. Narrative writing reflects |. 4. Made no attempt to write from | | |4. Clearly the voice asked for in the|limited individual perspective. |the assigned perspective or voice. | | |instructions, e. g. biblical |4. Made an attempt to adopt the |Student did not comply to teacher | | |character, historical character, |voice asked for in the instructions|request for changes | | |reporter on assignment. |but did not sustain it. | | |Word Choice: The use of rich, |Words convey the intended message in |The language is functional, even if|The writer struggles with a limited| |colorful, and precise language that |a precise, interesting, and natural |it lacks much energy. |vocabulary. |moves and enlightens the reader. |way. | | | | | | | | | |1. Words are specific and accurate. |1. Words are adequate and correct |1. Words are nonspecific or | | |2. Natural, effective, and |in a general sense. |distracting. | | |appropriate language. |2. Familiar words and phrases |2. Many of the words don’t work. | | |3. Lively verbs, specific nouns, and |communicate. |3. Limited vocabulary, misuse of | | |modifiers. |3. Passive verbs, everyday nouns, |parts of speech. | | |4. Language enhances and clarifies |mundane modifiers. |4. Language is unimaginative and | | |meaning. |4. Language functions, with one or |lifeless, redundancy. | | | |two fine moments. Student did not comply to teacher | | | | |request for changes. | |Sentence Fluency: The flow of the |The writing has an easy flow, rhythm,|The text usually hums along with a |The reader has to practice quite a | |language, the way in which the |and cadence. Sentences are |steady beat, but has sections which|bit in order to give this paper a | |writing plays to the ear, not just |well-constructed. |throw off the reader. |fair interpretive reading. | |the eye. | | | | | |1. Sentences get the job done in a |1. Sentences are choppy, | | |1. Sentences enhance the meaning. |routine fashion. |incomplete, ramb ling, or awkward. | | |2. Sentences vary in length as well |2. Sentences are usually of similar|Phrasing does not sound natural. | | |as structure. |length, yet constructed correctly. 2. No â€Å"sentence sense† is present. | | |3. Purposeful and varied sentence |3. Sentence beginnings are somewhat|3. Sentences begin the same way. | | |beginnings. |varied. |4. Endless connectives, if any | | |4. Creative and appropriate |4. The reader sometimes has to hunt|present. | | |connectives. |for connective clues. |Student did not comply with teacher| | | | |request for changes. |Conventions: The mechanical |The writer demonstrates a good grasp |The writer shows reasonable control|Errors in spelling, punctuation, | |correctness of the piece; spelling, |of standard writing conventions |over a limited range of standard |capitalization, usage, and grammar | |punctuation, capitalization, grammar|(e. g. , spelling, punctuation, |writing conventions. |and/or paragraphing repeatedly | |usage , and paragraphing. |capitalization, grammar usage, | |distract the reader and make text | | |paragraphing). 1. Spelling is usually correct or |difficult to read. | | | |reasonably phonetic. | | | |1. Spelling is generally correct. |2. End punctuation is usually |1. Spelling errors are frequent. | | |2. Punctuation is accurate. |correct. |2. Punctuation is missing or | | |3. Capitalization skills are present. |3. Most capitalized words are |incorrect. | |4. Grammar and usage are correct. |correct. |3. Capitalization is random. | | |5. Paragraphing tends to be sound. |4. Problems with grammar and usage |4. Obvious grammar or usage errors. | | | |are not serious. |5. Paragraphing is missing. | | | |5. Paragraphing is attempted. |Student did not comply with teacher| | | | request for changes. | |Presentation: |The project is clean, has all |May be some problems in the |Errors in formatting create a | |The look of the paper, proper use of|directions included, and MLA format |formatting. |confusing paper that distracts the | |MLA formatting when necessary, |was used correctly if needed. | |reader. | |correct titling and inclusion of | |1. Project directions are included,| | |project instructions |1. Project directions precede the |but not placed correctly. |1. Project directions are missing | | |project. |2. There are some problems with |or incomplete. | | |2. Spacing is uniform and font is |font or spacing. |2. Spacing and font are not | | |Times New Roman or Arial 12 point. |3. For multimedia, the visuals are |standard. | | |3. In a multimedia project, uses of |somewhat unclear or distracting. |3. Visuals in a multimedia project | | |visuals are integrated without |4. In those projects for which |are confusing and substandard. | | |distraction. |outside sources were used, MLA |4. Works cited page and/or | | |4. Correctly formatted citations and |formatting is mostly correct. There|parenthetical citations for those | | |works cited when outside sources were|may be some components missing or |projects where necessary are | | |used. improperly formatted. |missing or incorrect. | | | | |Student did not comply with teacher| | | | |request for changes. | *0 – Not a valid attempt. Student did not make the changes recommended by the teacher. _______________ Paste the document you created and saved on your word processor below: